It’s not easy being the president of Toyota Motor Co. these days, as the Japanese manufacturer is currently experiencing some serious problems with its public image. Since it has announced the accelerator pedal related recall, the car manufacturer had to take another hit with the Prius breaking issues. Needless to say, these two worldwide recalls have had a serious impact on Toyota’s image.
In an attempt to reestablish trust in the brand, Toyota’s president Akio Toyoda wrote an open letter p… (read more)