BRONX, N.Y. — Award-winning businesswoman and author Deborah Rosado Shaw will deliver the keynote address at an all-day conference on Wednesday, February 24, at Lehman College. Her talk, entitled “Dreaming Big,” will take place at 3:30 p.m. in the East Dining Room and is free and open to the public.
Rosado Shaw grew up in the Bronx, in the country’s poorest Congressional District, before earning a scholarship to Wellesley College. She went on to start her own multi-million dollar company, Umbrellas Plus, LLC and negotiated deals with such major corporations as Costco, Toys-R-Us, Wal-Mart and the Walt Disney Company.
With the publication of Dream BIG! A Roadmap For Facing Life’s Challenges and Creating the Life You Deserve, she became the first Hispanic to write a self-help book for a major publisher. She has appeared on The Oprah Winfrey Show, ABC, and CNN and is the founder of Dream BIG! Enterprises.
Listed among the 100 Most Successful Latinas in the U.S. for three years in a row (2001-2003), Rosado Shaw has won a slew of awards, including the Small Business Administration’s Women of Enterprise Award and the Dialogue on Diversity’s Entrepreneurial Excellence Award. In 2001, she was named the 2001 Hispanic Businesswoman of the Year by the National Hispanic Business Group. Today, she speaks around the world, addressing issues of personal empowerment, diversity and entrepreneurship and advises American Express, Avon, IM, JPMorgan Chase and other Fortune 500 companies.
The conference, designed to encourage students to pursue their dreams, is sponsored by Lehman’s Career Services Center. A senior college of the City University of New York, Lehman enrolls more than 12,000 students and offers over 100 undergraduate and graduate programs in the arts and sciences, business, education and other professional areas, including a new interdisciplinary major in environmental sciences.
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Media Contact: Joseph Tirella / 718-960-5746