A Detroiter in New York reports that Zipcar–which currently stocks so few American cars that he frequently has to go across town to find a Ford–is suddenly asking customers how they feel about car brands. And specifically, about Toyota (forgive the image, which is slightly cranky):
4)
Has Toyota’s recent recall of some models impacted your perception of their brand?
| Yes, definitely – 1 |
2 |
3 |
4 |
No, not at all – 5 |
I’m not sure |
Considering Zipcar’s demographic, this cannot be good news for Toyota. But it might be great news for Ford.
