The North American division of BMW launched what it says it’s the largest brand awareness campaign in its history during the 2010 Winter Olympic Games. The campaign, entitled Story of Joy, introduces new creative elements across television, digital, mobile and out-of-home platforms.
An advertising first for this campaign is BMW’s use of MSN’s video capabilities for a nine-video panel homepage takeover in mid-February. The new MSN technology creates a 3-D-like display which allows users to acc… (read more)