Citroen has prepared a rather sophisticated marketing campaign for its upcoming DS3 model: The Anti Retro campaign uses John Lennon and Marilyn Monroe’s philosophies to support the DS3.
Lennon and Monroe each appear in a 30-second spot, both encouraging viewers to use their creativity for influencing everyday life, rather than seeking inspiration in the past.
Once a things been done it’s been done, so why all this nostalgia? I mean, for the 60’s and 70’s, you know, looking backwards for in… (read more)