Chris Gove, Luke Stenzhorn, and Olivia Hegarty are the minds behind new British label, Percival. For their Autumn/Winter 2010 collection, 16 garments were produced in a range that consists of Harris tweed, beeswax cotton from Scotland, chunky lambs wool, and heavyweight Melton from Yorkshire, and fine Portugese cotton melange. As you could already tell, Percival will be one of those labels with a knack for quality materials in their designs. According to Chris as told to the folks from Out With the In Crowd, “From a distance we wanted the collection looks like classic worker wear, but we tried to subvert that idea when you take a closer look and start noticing the polka dot, large plaid and pinstripe linings to various jackets and shirts. We had the idea that the linings would almost be secretive in a boyish and cheeky way – you could choose to show those elements if you roll up a sleeve or leave a jacket open. We are still so childish – always fighting, climbing stuff etc – but then we have to go to work and act serious. So the range was really trying to echo those ideologies.”
With its recent launch, Percival is set to move forward with their collection, and from the looks of the video, we’re sure that those who have been watching closely can’t wait to see everything come into fruition for the brand. Percival should go on sale around August/September. Stay tuned to Percival to know where items can be purchased when released.
Visit: www.percivalco.com
Continue reading to view Percival’s Autumn/Winter 2010 Video
Percival from Alex Turvey on Vimeo.
Source: Out With the In Crowd