Digital subscriptions are all the buzz now but the idea is far from new—and far from certain. How can the needle be moved on an idea that worked so well for newspapers and magazines so well for so long? Does selling music by the song or news by the article have a better shot than subscriptions? How does the advent of cloud computing change the view? Do mobile apps make it easier to sell subscriptions? And can multi-platform access shore up traditional sources like print, cable, ISP?
Find out at paidContent 2010 this coming Friday, Feb. 19 at TheTimesCenter and debate the issues with top executives. Joining us for The Truth About the Subscription Business, moderated by yours truly:
» Steven Brill, Co-Founder, Journalism Online
» David Hyman, CEO, MOG
» Jeff Price, President & Publisher, The Sporting News
The full paidContent 2010 agenda is here.
Register today to be part of the conversation in person—and feel free to leave ideas or possible questions in the comments here.
Special thanks to our paidContent 2010 sponsors: Platinum: Oracle; Gold: Rubicon Project, Gigya, RR Donnelley and Lunch: The New York Times