The Motorcycle Safety Foundation recently launched a new campaign that aims to encourage all motorists to look out for motorcyclists. Thanks to a partnership with California authorities, the message "SHARE THE ROAD LOOK TWICE FOR MOTORCYCLISTS" is displayed on approximately 700 changeable message signs, commonly called "Amber Alert" signs.
At the same time, the MSF strongly suggests that riders wear brightly colored, or contrasting, helmets and upper-torso riding gear so t… (read more)