Singer/sometimes actress Jessica Simpson is adding a new venture to her growing lifestyle brand by designing a collection of designer watches with Pascal Mouawad.
The 29-year-old Simpson — who already designs a line of footwear, swimwear, and handbags under her Jessica Simpson brand — has struck an exclusive licensing agreement with renowned celebrity jeweler Mouawad to design, develop, produce, and distribute a line of fashion watches for her collection, FOX News revealed this week. The license is the 21st product category for Simpson’s brand.
“Creating and inspiring the collection is very near to my heart – my mom and I work on this collectively and it is a passion for both of us. It is a joy to be able to create a line that is affordable and fashionable,” Jessica said in a statement announcing the deal this week. “And collecting watches, both vintage and new, has been a hobby of mine for some time so adding watches to the collection was a natural extension,” she explained.
The debut collection will include 35 designs, retailing for between $60 and $250. According to the Mouawad, each will speak to Simpson’s personal style, varying from classic leather and menswear styles to more bejeweled looks.
“Jessica is a business woman with great vision and the Camuto Group (the master licensee for the Jessica Simpson Collection) has done a phenomenal job in building the brand across multiple categories,” Mouawad said. “With Jessica’s good taste, flair for fashionable trends and iconic image, it was a natural fit for us to collaborate on a collection of fashion watches.”
The Jessica Simpson Watch Collection is slated to launch in department stores, specialty stores and select online stores, including JessicaSimpson.com, this fall.