Sustainability movements worldwide have created major new institutions and exchanges, from high-level conferences and carbon taxes to national markets and associated currencies.
Anthony Williams, co-author of Wikinomics and its forthcoming sequel, Macrowikinomics, has a hunch these efforts are the wrong way to go about precipitating the broad, deep changes we need if we really are going to change how we all get around, get power, eat, shop, learn, share and make things. We need to rely less on centralized control and more on self-organizing efforts everywhere initiating small experiments and piloting social innovations. Some of these will mushroom into pervasive changes in societal behavior.
As examples of such experiments in progress today, Anthony points to initiatives such as Carbonrally, MapEcos, Global Forest Watch and CARMA for climate change; ZipCar, GoLoco and Better Place for transportation; Crocodyl, The Extraordinaries and NetSquared for activism and volunteerism. The list of initiatives is endless and fascinating.
We'll talk with Anthony about these experiments, the forces behind them and what they imply for existing organizations. Join us on February 22, 2010 at noon ET (9am PT) for the call:
- Phone number: +1 (213) 289-0500
- Code: 267-6815
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