U2 has taken a novel approach to getting fans to getting fans to think about the bands carbon footprint and in doing so may help promote the idea of carbon offsets.
U2’s show uses quite a bit of carbon in getting things set up and moved around the world. They are promoting to fans that they can do their part to help offset the carbon footprint of the concert when they buy tickets … read on for more.
" … U2’s latest 360 tour … the incredible techno set that is the centerpiece of the show…. we’ve heard little about how much power all those cool screens and moveable bridges are using. I’m guessing quite a bit, and now U2 has moved to do its part by offering fans the ability to buy carbon offsets for a project in Turkey when you buy a concert ticket."
" … what this will do, I believe, is highlight the whole idea of carbon offsets with a totally new audience, literally and figuratively."
Via: SmartPlanet LINK