We’re always interested in cool “reasons to buy” that different content creators are coming up with, so thanks to TW for alerting us to AC/DC’s latest effort, involving a special box set that is packaged inside a working guitar amp. The box set is $200, but beyond just the music (rarities, memorabilia, etc.) the casing itself is a 1-watt guitar amp, one foot wide by one foot high and four inches deep:
One of the fun things we’ve noticed in talking to various content creators about ways to better structure their own tiered “reasons to buy” is that it really helps to come up with some ideas that fit the content creator directly, and how they currently interact with fans. That is, you can’t just copy what everyone else has done, but need to find that special unique thing that matches the content creator. This seems like a perfect example.
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