Smithfield tries to weave a silk purse from a sow’s ear

by Tom Philpott

“Just this week I promoted somebody—and I can’t even believe I’m saying this word here, folks—to a chief sustainability officer.”
Larry Pope, CEO of Smithfield Foods, speaking before the North Carolina Agribusiness Council. Smithfield’s environmental record was nicely documented in the classic 2006 Rolling Stone article “Boss Hog.”

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