Kia has decided to use an aggressive marketing campaign for its Soul crossover on the Chinese market, as the car’s sales in the country have failed to meet the carmaker’s expectations.
According to Gasgoo, Kia’s joint venture with the Dongfeng Motor Corp Chinese partner, Dongfeng Yueda Kia, will market the Soul under the Xiu Er name. This can be translated to Show You.
The soul was introduced to the Chinese market two months ago, but the car has been received with less enthusiasts than the… (read more)