It’s been neat to watch more and more companies step up to better enable the types of business models that are working these days. The latest is ReverbNation — a company that’s really focused on the Connect with Fans (CwF) side of the business for a while — by building what it called a “fan relationship management” system. Basically, it was a more sophisticated email list manager, but with some special features and widgets for bands. The company has been adding a lot of features lately, and now it’s announced a deal to make it even easier for a band to sell merch via ReverbNation. Contrary to what the article claims, I don’t believe that just selling merch is necessarily a great business model on its own (access, attention and some other things tend to have more potential), but it is certainly a good supplementary part of many CwF+RtB type business models these days. So anything that makes it easier for artists seems like a good thing. Obviously, there are other ways that bands could already do similar things, but the integration directly into ReverbNation’s platform is definitely a nice thing.
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