It’s not Whataburger. It’s What-a-burger!

center_pieceOh, no!

I’m sorry to say that a tip I got from the Foodservice Marketing and Research Group about Whataburger opening its first Atlanta-area location seems to be incorrect.

It seems that instead of the Texas-based fast food chain, we’re getting a Korean-style burger joint — something akin to Fusion YoriJori Burger, I would think — with an extremely similar name.

A nice reader named Bill sent me this email:

“I saw your blog post about Whataburger entering the Atlanta market and I thought I’d check out the address in the post since I live nearby, to see if any signs were up. Unfortunately it turns out there is not going to be a Whataburger there (and there are no sites in the shopping center to accommodate one).

Instead, a What-a Burger! has opened up in one of the suites of the shopping center. It appears to be a total sole proprietorship operation run by a Korean family…

All that aside, I did stop inside and the menu has burgers (including a bulgogi burger), as well as wings, …