Needless to say, AT&T’s none too happy about Verizon’s “Theres a Map for That” campaign. AT&T first complained about the ads back in October, saying they were misleading. Verizon responded by adding a few extra words and an itsy bitsy disclaimer – but that wasn’t enough for AT&T. Early this morning, AT&T filed a false advertising suit against Big Red, presumably in an effort to get the ads off the air as soon as possible.
This afternoon, AT&T sent out an internal memo regarding the lawsuit, and we’ve obtained a copy.