Two of the most used words in the automotive industry form the backbone of Volkswagen’s new image and marketing campaign, launched today by the German carmaker in Wolfsburg. Meant as a tool to highlight the company’s green technologies, BlueMotion, the new campaign builds on the "Think small" campaign which was created to accompany the launch of the Beetle in the 1960s.
"The ‘Think small’ slogan symbolizes the Volkswagen brand’s achievement in democratizing mobility the … (read more)