TAG Heuer teams with Tesla in timely fashion

Filed under: Coupe, Geneva Motor Show, Tesla, Electric

TAG Heuer Tesla Roadster – Click above for high-res image gallery

If you’ve ever wondered whether a Tesla Roadster can really rocket from a standstill to 60 miles per hour in just 3.9 seconds, a new custom collectors edition of the electric sports car could allow you to verify that claim with a certain degree of accuracy. As part of its 150th anniversary commemorations, TAG Heuer has teamed up with Tesla Motors and will present the first fruit of their collaboration at the Geneva Motor Show.

The foucault field gray carbon-fiber shell with branding-appropriate mismatched mirrors houses an interior that has received special treatment from Tesla’s chief designer Franz von Holzhausen, incorporating design elements from the Swiss watch maker and making room for both a one-fifth second Heuer limited edition stopwatch and a TAG Heuer Meridiist mobile phone. The center console has been specifically constructed to cradle a “cutting edge concept watch” that will itself only be revealed a few weeks from now at the Baselworld watch and jewelry tradeshow. In a timely manner, please make your way past the break to peruse the press release that details their attempt to bring “technologically advanced art to life through motion.”

Gallery: TAG Heuer Tesla Roadster