Narrows Weekly Total Viewing and Demo Gaps with NBC
For the week of February 22nd, “ABC World News with Diane Sawyer” averaged 8.13 million Total Viewers and a 1.9/7 among Adults 25-54 according to Nielsen Media Research.
During the second week of the Winter Olympics, “World News” was the only program to display growth among both Total Viewers (+110,000) and Adults 25-54 (+110,000) compared to the first week of the games.
“World News” closed the weekly demo and Total Viewing gaps with “NBC Nightly News” by 15% and 3% respectively. In addition, “World News” increased its weekly advantage over “CBS Evening News” among Adults 25-54 by 50% (+120,000).
In Diane Sawyer’s first ten weeks as anchor, “World News” has averaged 8,600,000 Total Viewers and 2,490,000 Adults 25-54. That is up 4% (+330,000) above World News’ season-to-date average among Total Viewers and up 5% (+120,000) in the demo.
Last Week "World News" featured coverage of the Toyota Congressional hearings with reporting from ABC Chief Investigative Correspondent Brian Ross. “World News” also covered the President’s Health Care Summit and featured highlights from the 2010 Olympic Winter Games with David Muir reporting from Vancouver.
Jon Banner is the executive producer of “ABC World News with Diane Sawyer.”
EVENING NEWS (Week of February 22, 2010)
|
|
Total Viewers |
Adults 25-54 |
Households |
|
|
|
|
|
|
ABC |
8,130,000 |
1.9/7; 2,380,000 |
5.5/10 |
|
NBC |
11,120,000 |
2.7/10; 3,380,000 |
7.2/13 |
|
CBS |
6,470,000 |
1.6/6; 2,020,000 |
4.3/8 |
Source: The Nielsen Company, NTI (Total Viewers and Adults 25-54 Live + SD weeks of 2/22/10 & 2/15/10) & Live+7 (where available) & Live+SD for STD (9/21/09-2/28/10) & Diane’s first 10 weeks (12/21/09-2/28/10)