
If there’s anything we love about AdMob, it’s all the reports they compile for our perusal. The latest is their January 2010 metrics report, which in addition to the standard global and regional breakdowns of OS and device usage, included a sampling of data on the demographics of those users. In particular, AdMob looked at the age, gender, and app download patterns of iPhone, iPod Touch, Android, and webOS users. There’s a lot of interesting, if marginally relevant data in there, and we’re going to take a look at it all after the break.