There’s less than a week left to register for Tech Transfer Marketing on a Shoestring: Guerilla Tactics in a Budget-Cut World. Join Jamie Hall (University of British Columbia), Brandon Reynolds (University of Texas at Tyler), and Dee Anderson (Brigham Young University) on Tuesday, March 9th for this invigorating 90-minute audioconference where you’ll discover a treasure trove of inventive, clever, out-of-the-box ideas to move your innovations to market without busting your budget. Here’s what our expert marketing team will cover during the program:
- Low cost and no-cost strategies for branding your TTO
- Going guerrilla: It’s the little things that count
- Best practices for web-based marketing:
– Social media
– E-mail strategies
– Video clips and instructional videos
– Online listings, and more - How to engage faculty in your marketing efforts
- Internal and external PR efforts that work wonders
- Marketing collaborations with other universities
- Avoid these resource-draining no-cost efforts — they’re just not worth it!
- Leveraging campus resources such as MBA programs, entrepreneur-in-residence, etc. as partners in your marketing push
- Web analytics: They’re not just for gauging campaign results anymore. We’ll review a case study from the U of British Columbia that saved the TTO thousands of dollars and resources
- Platform marketing vs piecemeal strategy: which is best?
- How to engage web-savvy VCs and Angels
This how-to session also features an optional 30-minute add-on web forum for idea sharing. For complete details and to register, CLICK HERE.
The upcoming distance learning schedule also features: