Toyota March Sales Program a Hit, Purchase Intent Soars 40 Percent

Still struggling with the aftermath of the hugest recall it has ever made, as well as with reports claiming the fix for the accelerator doesn’t work, Japanese carmaker Toyota got a breath of fresh air following the launch of the company’s most comprehensive sales program in its history.

According to Edmunds, the interest raised by Toyota’s offering made for a 40 percent increase in purchase intent. While in the beginning of the month the Japanese carmaker was found appealing by 9.7 percent … (read more)