There’s a war going on in the US auto industry. All producers want to profit from Toyota’s downfall, while the Japanese car manufacturer struggles to keep its sales up. After Toyota announced that it will offer a 0 percent/60-month financing program, GM adopted the same strategy.
Susan Docherty, GM vice president for U.S. marketing, said the company was not chasing Toyota. That was our plan prior to hearing about what Toyota was going to do. We locked this in about a week ago, she said on GM… (read more)