Citroen is expanding the marketing campaign for the recently-introduced DS3 model, this time targeting Apple fans: the carmaker has released a car-configuring iPhone (and iPod Touch) application.
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The software allows users to configure their own Citroen DS3 – as the car is one of the most customizable vehicles on the market, they will have plenty to play with. The Citroen DS3 app uses and ‘EGO configurator, a features that guides users through a bespoke survey in order to determine t… (read more)