General Motors is making efforts to support its image after delivering severe blows to some of its brands, like the defunct Saturn, the recently rescued Saab and the distressed Hummer.
The company’s service and spare parts arm is being rebranded and will have a new, customer-orientated image. The division, formerly named ACDelco, Goodwrench and GM Performance Parts will be named Customer Care and Aftersales.
"Our new name better reflects GM’s critical role in customer retention and se… (read more)