Filed under: Coupe, Marketing/Advertising, Hatchback, Smart, Design/Style
Daimler rang in the new year with an online design contest called “Style your Smart.” Apparently, the idea of decorating a virtual Smart Fortwo appeals to a lot of people, since 50,000 design ideas we submitted by over 8,000 people from 100+ countries. The winner, pictured above, was submitted by Tamir Shefer from Jaffa, Israel. For his entry, Shefer will get €1,500 (about $2,000 USD) and had his car described on the contest website as:
The winner of the contest meets the philosophy of the brand perfectly and encourages the observer to open his mind. You cannot miss this car due to the artistically high level. It combines the joy of life, humanity and the spirit of the city in a modern, fresh and graphically convincing way. It is urban and human friendly at the same time and shows that cars and humans do belong together.
Not bad. Contest participants could also win cash awards for being active on the company’s website, and three other designs drove off with some prize money. All told, Daimler gave out just €5000 (@ $6,800 USD) and received a lot of fan exposure for the money. Well played.
[Source: Smart]
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“Style your Smart” contest elicits 50,000(!) design ideas originally appeared on Autoblog on Mon, 08 Mar 2010 18:28:00 EST. Please see our terms for use of feeds.