Holy crap. This must be the biggest paper-towel roll we’ve ever seen in our life. Procter & Gamble has sent its Bounty brand on the road with a traveling companion of (ta-da!) a shopping cart in a campaign to raise $50,000 in product donations to five food banks. (All you have to do is go to Bounty’s newly launched Facebook page and become a fan of the brand.) "Just as the new Bounty Huge Roll aligns with our commitment to provide consumers with huge value, our goal through this campaign is to make a huge difference in the lives of those in need," Bounty brand manager Chris Brown said in a statement. The ginormous paper towel is making stops in five markets, including San Antonio (eek, that’s not far from the Irving, Texas, HQ of Kimberly-Clark, which makes rival brand Viva) and Grand Rapids, Mich. Let’s hope there’s not an all-out paper-towel war!
—Posted by Elaine Wong