In the coming decades, India will emerge as a huge car market due to its population and rapid economic growth. Already China surpassed America in the number of cars sold last year, and both markets represent opportunities for American car companies. GM has a firm foothold in China, and Ford seems to be turning their eye towards India for expansion.
In a bid to boost their Indian market share, Ford introduced a car tailor-made for India back in September; the Figo, Italian for “cool”. That car is now officially on sale, aimed at the average Indian who wants something more upscale than a Tata Nano.