MARKETING: Using fliers for farm marketing? Perhaps you’re announcing the opening of your roadside stand or soliciting customers for an on-farm festival or u-pick season. Here are some tips to help your fliers benefit your farm marketing campaign:
People in general don’t stop to read lengthy text-book looking fliers with lots of small type or clutter. Put the main benefit to the passersby in clean bold print: “Local Blueberry U-Pick Now Open.”
Use light paper with dark print. Professionally made fliers and posters can sometimes get away with white print on dark paper, but avoid this unless a professional is doing it for you.
In smaller but clean, easy-to-read print or graphics, make sure the five Ws and one H are included once people stop to read. If any of the following information is already in your main headline, no need to repeat: Who, What, When, Where, Why and How. Who are the farm owners & their contact information, What is the farm’s name and what crops or experiences are being offered that’s not already in your headline (type of blueberries, pony rides or free blueberry recipes for u-pickers), When is the u-pick open, Where is it located, Why would customers want to participate, and How do customers participate (make appointment a day in advance, just drop by during open hours with your own containers… thanks for leaving pets at home…)
Avoid cluttering the flier with lots of little bits of graphics or fluff. A single attractive largish graphic can do the trick, such as a luscious photo of your blueberries.
Sketch out a rough design then put it up on a wall and stand back to see if you can read the main headline from six feet away, and if it looks balanced and neat.
Have another person with fresh eyes look over the final flier for typos before printing copies. Farm marketing with fliers is effective when done intelligently.
— www.MicroEcoFarming.com