Discount brokerage eTrade is being sued by Lindsay Lohan for modeling a “milkaholic baby” after the actress in one of its popular TV spots. Lohan reportedly wants US$100-million in damages and an injunction to force the ad off the air.
Her lawyer, Stephanie Ovadia, told the New York Post that Lohan has the same single-name recognition as Oprah or Madonna.
“Many celebrities are known by one name only, and E-Trade is using that knowledge to profit. They used the name Lindsay,” she said. “They’re using her name as a parody of her life. Why didn’t they use the name Susan? This is a subliminal message. Everybody’s talking about it and saying it’s Lindsay Lohan.”