There is an inverse relationship between level of anonymity and quality of conversation

37signals Answers (recently launched) is our first new app built with 37signals ID integration. That means everyone involved is using real names and avatars.

And wow, what a difference it makes. Trading anonymity for accountability has led to radically improved conversations.

I’d point to a specific example but it’s more what’s missing now. A lot less antagonism and a lot more thoughtfulness and general politeness. Great to see.