Aurica Motors Plans To Keep California NUMMI Plant Open With Electric Cars

In 1984, General Motors and Toyota joined forces to produce cars together at a single plant in Fremont, California. Called the New United Motor Manufacturing Inc., the joint venture gave Toyota its first manufacturing base in the U.S., and GM a chance to learn from its rival Toyota on quality and lean manufacturing techniques. Over the years the plant gave us the Geo Prizm, the Toyota Hilux, and Pontiac Vibe/Toyota Matrix, among many other items.

One could argue that one company benefited more than the other from the partnership. But when GM announced it was shuttering the Pontiac brand, it also pulled out of the NUMMI plant, leaving Toyota holding the reigns. Toyota announced it too would pull out of the plant, and it looked like another manufacturing center and hundreds of jobs would be lost. Enter Aurica Motors, maker of electric cars. They have a plan to save the plant, and many of the jobs, by retooling the plant to build electric cars.

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