Hot guys in manties showing off their incredible physiques while spouting some salty, come-hither language? Oh, bring it on, Calvin Klein. The iconic brand ran afoul of fans of beefcake actors Kellan Lutz (Twilight) and Mehcad Brooks (True Blood) and pro athletes Hidetoshi Nakata (Japanese soccer star) and Fernando Verdasco (Spanish tennis player) by obscuring their washboard abs in a current billboard campaign. This 49-second video, apparently, is the make-good. I won't belabor the point—this marketer has always known how to present its underthings, frilly or otherwise, in the best possible light using some amazingly appealing spokesmodels for the perfect brand-meets-celebrity-skin ads. The new campaign for X Underwear is no exception. X marks the spot? It sure does.
—Posted by T.L. Stanley