Honda’s European division recently made several executive level changes, aiming to strengthen its marketing operation strategy. As part of the new marketing management team, Tom Gardner has been appointed to the role of Head of European Marketing, Honda Motor Europe (moving from Head of Marketing, Honda UK).
Gardner will have to build a national media schedule and creative, while also being in charge with developing the long range marketing strategy for the business. Starcom Mediavest has be… (read more)