Platform sharing is a commonly used concept in the automotive industry, one that offers multiple advantages, such as a lower price for some models, or a technology infusion for brands that would have otherwise been left behind in terms of engineering progress.
But there are a few high-end segments of the market, where platform sharing can be dangerous, as it may affect both the donor and the receiver in terms of image. The Fiat group is stepping further on this dangerous ground, by planing t… (read more)