Michelle Obama on Newsweek Cover, again

Michelle Obama will grace the over of Newsweek again the week of March 22, 2010. Her article, “Michelle On a Mission”, is a succinct justification for her Let’s Move program. She spells it out in simple terms why this initiative is imperative to our future.

“For many kids today, those walks to school have been replaced by car and bus rides. Afternoons playing outside have been replaced with afternoons inside with TV, videogames, and the Internet. And with many parents working longer hours, or multiple jobs, they don’t have time for family meals around the table anymore.”

In the article she tells us very clearly who is NOT to blame for this epidemic.

“And let’s be honest with ourselves: our kids didn’t do this to themselves. Our kids don’t decide what’s served in the school cafeteria or whether there’s time for gym class or recess. Our kids don’t choose to make food products with tons of sugar and sodium in supersize portions, and then have those products marketed to them everywhere they turn. And no matter how much they beg for fast food and candy, our kids shouldn’t be the ones calling the shots at dinnertime. We’re in charge. We make these decisions.”

“That’s why we started Let’s Move, a nationwide campaign with a single goal: to solve the problem of childhood obesity in a generation, so that children born today can reach adulthood at a healthy weight.”

Let’s Move is not about trying to turn back the clock to when we were kids, or cooking five-course meals from scratch every night. No one has time for that. And it’s not about saying no to everything either. There’s a place for cookies and ice cream, burgers and fries—that’s part of the fun of childhood.

Instead, Let’s Move is about families making manageable changes that fit with their schedules, their budgets, and their needs and tastes. It’s about giving parents the tools they need to keep their families healthy and fit, and getting more nutritious food—more fresh fruits, vegetables, and whole grains, and less sugar, fat, and salt—into our nation’s schools. It’s about helping grocery stores serve communities that don’t have access to fresh foods, and finding new ways to help our kids stay physically active in school and at home.”

In her own words, FLOTUS makes her initiative’s purpose very clear. Posted by Bridgette. Photo courtesy of Newsweek.

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