Same Electric Car + Different Brands = $18,000 Price Difference?

Peugeot and Mitsubishi have some ’splainin to do.

Mitsubishi plans to start selling their i-MiEV electric car in Europe later this year. In partnership with Mitsubishi, the i-MiEV will also be sold in Europe as the Peugeot iOn and the Citroen C-Zero.

The problem: Mitsu has said the i-MiEV will have a street price of 48,000 euros before any tax breaks and credits (roughly $66,000 US), whereas Peugeot and Citroen have said their versions of the i-MiEV will sell for less than 35,000 euros before tax breaks (about $48,000 US).

That’s a whopping price differential of 13,000 euros ($18,000 US) — for the same car! (more…)