Article Tags: CO2 Propaganda
Government adverts that used nursery rhymes to warn of climate change have been branded by experts as “simplistic communication tools” that have set back the fight against global warming back by several years.
The Advertising Standards Authority (ASA) ruled that the adverts created on behalf of the Department of Energy and Climate Change (DECC) and based on the children’s poems Jack and Jill and Rub-A-Dub-Dub made exaggerated claims about the threat to Britain from global warming.
The ruling is a further blow to the Government’s efforts to raise awareness of the threat of global warming following the “climategate” scandal and questions about the United Nations’s presentation of the risks of global warming.
Two posters juxtaposed adapted extracts from the nursery rhymes with prose warnings about the dangers of global warning.
One began: “Jack and Jill went up the hill to fetch a pail of water. There was none as extreme weather due to climate change had caused a drought.” Beneath was written: “Extreme weather conditions such as flooding, heat waves and storms will become more frequent and intense.”
Ed Gillespie, the co-founder of Futerra Sustainability Communications, said it was “rubbish communication” that has given climate change sceptics another opportunity to cast doubt on the science.
Source: telegraph.co.uk