From the Breaking Business News Center:
The Chicago Cubs, in search of new advertising
revenues, have asked the City of Chicago for permission to erect a
360-square-foot billboard above the left-field bleachers at Wrigley
Field, an alderman said today.
The proposed sign would be 74
feet above the ground, altering the look of the team’s historic
stadium. Because Wrigley Field is designated a landmark, new signage has
to receive governmental approval. The Sun-Times first reported that the
Cubs have filed a permit application with the city.
While the city has approved
signage on the outfield walls and on the brick wall down the third base
line, the proposed billboard is "definitely new territory," said Ald.
Tom Tunney (44th ward), who oversees the ward where Wrigley Field is
located.
The height of the signage will be a concern, he said.
Tunney wants to make sure the proposed billboard will not block fans’
views of the surrounding neighborhood
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