As expected, the browser choice screen (also known as the browser ballot) is having a significant positive impact on alternate browsers. Norwegian browser maker Opera Software has revealed that they are experiencing a 130% increase in browser download rates as a result of the choice screen. In fact, the choice screen now accounts for as much as 53% of the total downloads from Europe.
The effect is most pronounced in Poland where the browser choice screen has led to a three-fold increase in the download rates and now accounts for 77% of all downloads. Downloads from Spain, Italy and Denmark have also increased significantly. Surprisingly enough, Norway is one of the countries least affected by the browser screen. Perhaps, this is because awareness about the homegrown browser is already high in Norway.
Although, Apple and Google have declined to share any statistic, both Opera and Firefox have confirmed that they are experiencing significantly increased download rates. In the coming months, it will be interesting to see if the browser choice screen manages to have a significant effect on browser market.
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