Hard to settle on just one favorite moment from last night’s South Park season premiere, with its "preview" of the new EA Sports video game Tiger Woods PGA Tour 2011. But it might be this: Kenny schools Cartman as Elin slices Tiger with a 7-iron in a game that looks less like a PGA tourney and more like Mortal Kombat. "Oh man, I just lost another endorsement," Cartman says. "How’d you do that?" Kenny’s a sly little devil who apparently knows a thing or two about brand retreat in the face of controversy. He’s also a really good Xbox 360 player, so he figured out a way to administer a beat down while hitting Tiger where it really hurts—in the pocketbook. Shades of real life! The fourth graders of South Park marveled at the violent video game, with Cartman saying, "EA Sports really outdid itself this time," and Stan deciding golf wasn’t so boring after all if there’s fighting and F-bombs. The Comedy Central show, an equal-opportunity offender and still the network’s highest-rated show, makes fun of sex addiction, the CDC, David Letterman and Swedish accents here. So, EA Sports wasn’t alone in having its name raked over the coals. Wonder if they’re laughing?
—Posted by T.L. Stanley