Ford’s CEO, Alan Mullaly, knew what he was doing at the end of 2008, when he said that he was willing to work for $1/year – that was smart marketing. And Mullaly continues to use such moves: The CEO took a voluntary 30 percent cash salary cut for 2009, receiving $1.4 million, down from the $2 million earned in 2008. In addition to that, the executive did not receive a bonus last year. However, Mullaly’s overall compensation increased by 5 percent last year, reaching $17.9 million.
The increa… (read more)