The craziest damn thing you’ll hear today: 80% of BMW 1 Series owners think their car is FWD

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2010 BMW 135i – Click above for high-res image gallery

No, this isn’t a joke. Really. Automotive News reports that BMW CEO Norbert Reithofer shared this statistic during a call with analysts last week. It is unclear where this information came from within BMW, but it still comes as a staggering surprise that 80 (eighty!) percent of 1 Series owners believe that they are living with front-wheel drive.

As we reported earlier, BMW is planning to bring front-wheel-drive vehicles to market in the near future, and the automaker is worried that it might confuse customers by adding these new products to the rear-drive-only lineup.

Guess not.

We firmly believe that all current 1 Series owners who think their car is front-wheel drive should hand over their keys immediately… to us.

Gallery: 2010 BMW 135i

[Source: Automotive News – sub. req.]

The craziest damn thing you’ll hear today: 80% of BMW 1 Series owners think their car is FWD originally appeared on Autoblog on Tue, 23 Mar 2010 12:33:00 EST. Please see our terms for use of feeds.

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