Saturday Night at the Movies just got a bit more expensive: Right now, a ticket for a 3D movie cost about $10.50 — depending on where you live — but that’s about to change. Beginning this weekend, movie theaters across the country will raise the price of tickets, drawing on the success of 3D blockbusters like Avatar and Alice In Wonderland.
According to media analyst Richard Greenfield, the prices of 2D ticket will be up marginally, but 3D ticket pricing will go up as much 26 percent. With a summer full of 3D movies on the horizon, the box office is looking to cash in. Tickets for 3D movies could shoot as high as $15 per ticket, $17 for IMAX 3D showings. In some cities, like New York and Los Angeles, prices could reach $20.