Toyota’s North American division, Scion, announced today it has launched a new marketing campaign. Dubbed Reinvent the wheels, it comprises a six episode web-exclusive video series. As part of the campaign, artists will be able to build a car in partnership with a car tuner shop.
Finally, expert judges will select the winner by determining which car has truly reinvented the wheels.
"This unique campaign allows us to showcase the compelling stories of three emerging artists as they tr… (read more)