We know that it is actually a positive thing these days to care about the environment. It is not a fringe, weirdo concern. For this reason, we now even have the problem of corporate greenwashing — companies (or politicians, people, etc.) trying to convince people they are green when they are not.
As we approach a major worldwide environmental event — Earth Hour — we can see that we have come a long way in the world of corporate environmental care. Currently, corporate support for Earth Hour is coming from a wide range of large, mainstream companies, such as Canon, Coca-Cola, HSBC, Nokia Siemens Networks, Price Waterhouse Coopers, Wallenius Wilhelmsen Logistics and Wells Fargo.
Are these companies really concerned about the environment, or are they just looking for good, easy publicity? Either way, their support for the event is going to make a huge difference.