If you saw Service International Union and MoveOn’s "Enemy of America" Glenn Beck viral video, you’re aware that we’ve entered an age where stuff like "Elf Yourself" looks laughably primitive. If you haven’t seen the "Enemy" video—imagine that someone created a video with Glenn Beck ranting about you and intimate details of your life (which you had providing by agreeing to share your Facebook information). Now, Sweden’s TV licensing body, Radiotjänst, and Draftfcb Stockholm are experimenting with the technology, too. Behold this ad, and you will see a dramatic announcement about the "hero" who is making life better for the average Swede—who is making sure they can trust what they see on TV and hear on the radio, and that the voices of the weak are heard. Yes, we’re talking about … me. I got a cheap ego boost watching hordes of Swedes cheering my image on billboards and being referred to as a Swedish hero. Why not try it out as well, at least until every advertiser under the sun runs a similar viral this summer.
—Posted by Todd Wasserman