wCamouflage is a technique which has made its way through the Darwinian Scheme of Evolution, starting from ancient creatures and reaching present time marketing strategies. In order to look greener, automotive manufacturers use a plethora of tricks, ranging from planting trees to supporting cycling championships. Honda seems to fancy the last one, as its UK arm has announced that it is extending its partnership with the country’s cycling world through the introduction of multiple partnerships wi… (read more)