Establishing a new vehicle’s image on the market is a difficult task, especially if it belongs to a brand that doesn’t excel at history lessons, such as Chevrolet Europe.
This is why the company’s UK arm decided to use a special feature to bring the Cruze model to the public’s attention by commissioning Ex-England cricket captain Michael Vaughan to create the world’s biggest airballing painting, in the the form of a 16 by 5 foot image of a Chevrolet Cruze born by hitting and throwing paint-s… (read more)